Are you expecting people to come flooding through the doors of your new business website when you first reveal it to the world? Are you expecting to share your website a few times on social media and hope to blow up and go viral while you’re sleeping?
Realign your expectations because it’s not quite that easy, and without a marketing campaign, your new business will go nowhere fast.
Look, I know your new business is top secret and that no one can know about it until it is finished.
But that doesn’t mean you can’t get anything done to give your new business a headstart for when the big reveal finally happens. In fact, there is a lot you can do to establish some domain authority and start your marketing efforts early.
Marketing and search engine optimisation (SEO) are very closely linked. While some actions could be seen as digital marketing for your business, the same actions can also be applied to SEO.
Let’s explore 6 secretive ways to kick start your campaign using digital marketing and white-hat SEO tactics.
1. Create a Coming Soon Page
So you already brought your website domain name and all the variations as well to make sure no one tries to impersonate your brand, but you know? Your website domain does not need to sit there doing nothing. Despite you wanting to keep your new business secret, you can still utilise your website address by putting up a coming soon page, enabling you to start directing people to your website.
A coming soon page, even a simple one with your brand logo and the text coming soon, is sufficient enough to create a little bit of mystery around your new business. If you combine this step with others listed below, you will be able to create quite the following before you have even revealed anything about what you do.
2. Start your personal branding journey
All (almost) business have someone at the top. When your business is unveiled – that’s going to you. People naturally want to know about successful businesses and who runs them, so what is a better time than to start branding yourself and networking with beneficial people who would be interested in your product or service than now?
- Focus on you
- Guest post around your new businesses niche to establish your name
- Post regular content on social media
- Engage with your audience
- Expand your network
Initially, You don’t need to reveal big key details about your upcoming business. In fact, by focusing on your personal brand and exposing your strengths (and weaknesses) to people, you can build a brand around yourself and an engaged social following that you can use to market your business too when the time comes.
By being active on social media platforms, you will build a personal connection with your community and an influencer reputation.
3. Start Building SEO Business Citations Early
Search engine optimisation is not something that starts working overnight. SEO is a slow, tactical game that takes time to become effective. We have all heard of the story of the snail and the hare. Those who are slow and methodical will always win the race.
Business citations are a white hat SEO method that will help your local SEO initially, help you rank in search engines for your brand name and help you build some domain authority to your new website.
What do you need to build SEO citations?
- A live website
- Phone number
- Mailing Address
- Contact Email Address
You can build your own business citations or use a service like Brightlocal who will create them for you, provide login details and ensure all your records match across various platforms.
4. Create suspense; Podcasts, Infographics & Press Release Build up
There are a few key ways you can create suspense and a marketing drive towards your website.
- Feature on podcasts to build your personal brand and help solidify yourself as a niche influencer.
- Develop niche related infographics that provides statistics
- Release incremental press releases that give away more information with each subsequent release.
These are just a few ways you can create suspense around your brand and get people hyped.
5. Start a niche blog for your Business
If you are serious about your business, then there is no doubt you have already registered your business on companies house (or your countries equivalent). This means there is already a public record of your business name on the internet and likely your business niche as well.
If your business will provide a product or service aimed at fitness, for example, then start a blog aimed at fitness and start attracting an audience to your website early. It has a key advantage of establishing your business as an authority in fitness. You can use your content for guest posts and generate powerful backlinks for your website to further establish your website’s authority.
Blogging is a powerful method for marketing your business and attracting the right audience but, that doesn’t mean you have to wait until your business is live. In fact, I recommend all of these steps to my clients whenever they are planning on buying a fresh domain.
6.Start Networking on Social Media
Networking has become a critical focus point for any successful marketing campaign on social media and something you should start utilising as early as possible. This point really builds upon the point I spoke about a few minutes about – building your own personal brand and networking on various social media websites.
Don’t try and keep up on every platform. Choose one or two social media websites. If you are a B2B, then consider using LinkedIn to target your audience. If you are B2C then you should likely consider other platforms such as Facebook and Instagram initially
It can feel like you are useless when your business website is being developed or designed, and sometimes it can be hard to know what you can do to stay productive. I have touched on a few ways above that you can start your business marketing campaign early, but there are still many ways you could achieve this.
Are you a digital marketer? How do you start building momentum with new businesses? I’d love to hear from you in the comments below.